Konkurentsianalüüs ja laienemisstrateegia kujundamine Blorade OÜ näitel
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Lõputöö kirjutamise käigus leidis autor, et kõige mõistlikum on jätkata ning areneda Amazoni siseselt ning keskenduda Amazoni siseste probleemide lahendamisele või vähendada probleemide negatiivset mõju. Blorade OÜ peaks kontsentreeruma Amazoni platvormi sisesele kasvule. Esialgne eesmärk on USA Amazoni turul tulla kolmel suurimal otsingusõnal välja esimese viie toote hulgas. Need otsingusõnad on „hair mascara“, “flyaway hair stick” ning “flyaway tamer”. Tavapärases majanduslikus seisukorras tuleks eesmärk saavutada kuu aja jooksul, kuid tulenevalt maailma majanduslikust seisust on Amazon pikendanud tarneaegu ligi kuu võrra. See omakorda raskendab eesmärki saavutada, sellegipoolest peaks eesmärk olema saavutatav vähemalt pooleteise kuu jooksul. Järgnevad Amazoni turud kuhu tuleks liikuda on Kanada ning Suurbritannia. Mis suurendaks päevas müüki 5-8% võrra, toote puhaskasum ühe toote kohta kuus oleks Suurbritannia turu puhul 555$ ning Kanada turu puhul 445
The title of the thesis is competitive analysis and expanding strategy on the example of Blorade OÜ. At the moment Frizzno brand is available only in USA Amazon market, but Amazon has multiple problems, for example, sellers do not see customer data, payouts are limited to every two weeks, the seller does not get any feedback why customers return products, amazon doesn’t disclose what is the keyword where organic sells are coming, etc. The aim of this work is to analyze potential markets and choose the best option whether to move forward to the next market or stay in Amazon and solve the mentioned problems. The first chapter will give a preview of what Blorade OÜ is selling, who are potential clients and what are brand strengths in the market. In addition, there are facts about how the cosmetic sector has been growing and what is the demand in Frizzno market niche. The second chapter focuses on Amazon problems, a brief description of them and how they affect Blorade OÜ activity. The third chapter involves strategy. What an efficient strategy consists of and how the author plans to collect the information to find out Frizzno best-expanding strategy. Forth chapter describes all potential markets' pros and cons, expenses, and analyses every potential market competitor and sales. In this chapter, it becomes clear which market has potential and which not. The fifth chapter will give a preview on what are efficient marketing platforms to market and what could be different options. It contains social media channels, manychat and e-mail marketing. One option to successfully market is to use an insert cart, where a company can direct customer into his website or in manychat flow. The sixth chapter contains three different scenarios. One scenario involves only Amazon and describes in detail the strategy of how to move forward in Amazon and start selling in new markets like the UK and Canada. Every scenario has a mutual goal to raise USA Amazon cash flow in a month SUMMARY 40 to 10 000